How to be a successful church (according to the world)

I’ll never understand why the two main metrics churches use to measure their success is attendance in worship and how much money comes in.

Maybe part of my not understanding why these are the primary metrics is because of a difference in seeing what the purpose of a church is.

If the church is just another institution, or a social club, whose main purpose is to continue to exist, then I guess measuring attendance and money makes sense. It’s about maintaining what exists — nothing more, nothing less.