I think writers write for the sake of writing. Marketers write for the sake of getting attention. The goal is different. As I was reading your article I couldn't help but think of one thing - Can we really blame marketers for ruining things if people are clicking on what they are offering? That's like blaming politicians for being terrible when the voters are responsible for putting them there. No one seems to want to put the blame where it belongs - on the people. If the people didn't vote for the terrible politicians in the first place, we wouldn't have them. If the people didn't click on the marketer's click bait promise of easy this or that, then it wouldn't exist. So the question is why do people do this? People are drawn to easy, quick, simple. It's human nature. Marketers are looking for a quick buck. Writers, generally, are writing for deeper engagement, past the easy, quick, and simple - at least in opinion. It's a matter of quantity versus quality. Most writers will never have the mass quantity. Some will of course, because they are also good at marketing. But most never will because they are interested in diving deeper, writing for a smaller audience. And that's ok. Would you say that marketers can survive on a smaller audience? I don't know. You raise some great questions. Thanks for the thought provoking article. Great fodder to play with.